2 June 2020
The New Landscape For Events
The COVID-19 pandemic has driven things to a halt and none more so than in the events industry which ground to a standstill overnight. It’s been tough, there’s no doubt, and I’m sure it will continue to be, but I firmly believe that in order to not only survive, but thrive, we have to tackle the challenges, adapt and ensure we offer the best events possible.
One thing is for sure, when all this is over and life gets back to some semblance of normality, one thing that people will want is to be together, to re-connect with their tribe and to have experiences. I have been watching closely social media, messaging and reporting on peoples’ mood and what I have noticed is that the physical and tangible ‘stuff’ that people used to cherish is not so prevalent now and has been replaced by experience, emotion and memories.
Of course, this desire is heightened due to the situation we’re in, but I do think there will be a sea change in what people class as important. This is where my role comes in. As a seasoned events planner, my job has always been to create memorable and bespoke events with that added sprinkle of fairy dust and that is never more important than now. I am spending this time that I’m not working planning, creating, thinking and putting together ideas that will bring people back together in the most special way with emotion, love and companionship as soon as we can.
I feel there will be a huge demand for gatherings, shared experiences and collective joy and the feeling of togetherness. It is my job is to provide the perfect setting to do just that. Being lucky enough to run events both in London and the Cotswolds, I am spoilt for choice and I am working with and supporting these venues that are struggling by ensuring they are first on my radar to book with as soon as possible.
So, I guess my message is to look forward. I encourage you to think of the time when you have a glass of the good stuff in hand surrounded by your friends in a beautiful location, or when you can take your team out for a memorable day to thank them for all their hard work getting through this, or how you can finally celebrate your birthday that was spent online. There’s no harm to dream and plan now so when it happens it will be perfect, and I would love to help you do that.
Do please get in touch to have a chat and we will do our best to put your dream into reality. Events bring people together and it has never been more important than now.