24 April 2024

The Face Behind The Brand

For those that follow me on social media, you will see that I recently had some new brand shots taken by the wonderful Yolande de Vries. I am not a fan of getting my photograph taken, but I do understand the power of brand and how, as my business is me and my name, the importance of people feeling they can relate to me.

I am super happy with the results, and it is a testament to Yolande with her skills of putting me at ease and subsequently getting some great shots that really do reflect me, my personality and my brand.

This got me thinking about the power of brand, especially as someone whose name is above the door, as it were, like me. My clients invest in me, my knowledge and expertise and even though I work with many trusted suppliers, the buck always stops with me.

For others in the same position, you will understand that this can come with quite a lot of pressure which can manifest in various ways (hello, hospital visit last year), so this year this is something I am very mindful of. I am constantly checking-in with myself about my workload and making sure I don’t take too much on, which can be hard.

I must be strict with myself and know my limitations and say no when needed, which as a business owner can be a difficult word to say, but probably the most important one. And, touch wood, it’s going well! March was exceptionally busy getting plans in place, but I gave myself an end goal of a week off to rest and recharge. This is something I would have probably not done before and just ploughed on through, so I already feel that I am working at a different pace. And I know that my work will be better for it.

Returning to my photos, they are casual and real and that is what I want to perceive. Yes, I am very professional and deliver events to an exceptionally high standard, but I am also approachable, love a natter and a cuppa and get stuff done – which is what my pictures reflect.

Often, when we start out, we have an idea of how we should look for our clients and try and mold ourselves to that, but as we evolve, we realise that being ourselves and letting the work speak for itself is everything.

Maybe it’s an age thing, but I feel very happy in my own skin, and I am super happy with how my business is going. It is busier than ever, and the events are incredible, but I am strict with my balance and ensuring I am in the best place to deliver these events. It feels good! I still don’t like my picture being taken very much, but instead of stressing, I understand it’s all part of the process and at the end of the day, people buy from people and I need to be my most authentic self.